In Conversation With Youki of Sugar Bee Flowers

Delve into the world of wedding floral design with Sugar Bee Flowers as Youki shares her journey from childhood fascination with nature to becoming a seasoned florist specialising in personalised arrangements. Inspired by a pivotal experience at her own wedding, Youki understands the significance of tailoring designs to meet couples' unique preferences and expectations. Through meticulous collaboration and a commitment to understanding each couple's style and vision, Sugar Bee Flowers creates stunning floral styling that harmonises with the atmosphere, crafting unforgettable moments that epitomise the essence of love and individuality.

FlowersAlexander Ross5 April 2024interviews, Interviews, Homepage

The World Of Wedding Flowers with Kris McKee Floral Design

In the world of wedding flowers, Kris McKee Floral Design stands out as a place where dreams come alive in petals and colours. Part of the THEODORE family, Kris McKee shares her journey and passion for making weddings special with her unique floral arrangements, and signature vintage flair.

FlowersAlexander Ross15 March 2024style, Style, Homepage

In Conversation With Wedding Florist Bree of April & Fritz

Embark on the captivating journey of Bree, the creative force behind April & Fritz Design, as she unveils her transition from corporate life to an esteemed wedding florist. Inspired by cherished childhood memories and a profound love for nature, Bree’s floral arrangements epitomise personalised storytelling and eco-conscious practices. With dreams of nurturing a micro flower farm, Bree’s dedication to curating unforgettable wedding experiences blooms, promising a future where every bloom narrates a unique love tale.

FlowersAlexander Ross26 February 2024interviews, Interviews, Homepage

In Conversation With Kim from Dear Henri

In conversation with Kim, the mastermind behind Dear Henri, a renowned Melbourne-based wedding florist celebrated for her sustainable practices and an aesthetic that embodies the vibrant beauty of bright, colourful, and soft flowers. Her artistry goes beyond her studio, as she fosters connections and collaborations within the floral community, inspiring a shared passion for sustainable beauty. Prepare to be captivated by Kim's extraordinary journey and her ability to weave sustainable principles seamlessly into her stunning, joyful floral designs.

FlowersAlexander Ross31 May 2023Homepage, Interviews

Our Conversation With: Kris McKee Floral Design

Kris McKee Floral Design takes great pride in working closely with couples to ensure their wedding flowers reflect their unique personalities. Kris was drawn to wedding floristry because it provides the opportunity to tell a meaningful story for someone’s special day. As one of the newest members of the THEODORE family, we had the pleasure of gaining a glimpse into Kris’s world of wedding floristry.

FlowersAlexander Ross17 May 2023Homepage, interviews, Interviews

A One on One With Ashlee from Film And Foliage

Ashlee Wheelhouse of Film and Foliage is a talented Hunter Valley-based florist who has captivated us with her exquisite wedding floral designs, and as you will see, her floristry work is nothing short of breathtaking. In our one on one conversation with Ashlee, we delve into her creative process and gained insight into what makes her a true master of floral design.

FlowersAlexander Ross28 April 2023supplier feature, Suppliers, Homepage, interviews, Interviews

Wedding Flowers With Wildblooms Floristry

Florals are arguably one of the most exciting elements of the wedding planning process, setting the backdrop for your ceremony right through to the reception. With an array of incredibly talented florists to choose from specialising in varying floristry styles, the options are endless. If you’re a couple who is just commencing your wedding planning journey, the team at Wildblooms are the perfect place to start.

FlowersAlexander Ross5 May 2021wpmk

Victoria Whitelaw: An Australian Floral Institution

With over 35 years of experience creating authentic and jaw-dropping floral arrangements, it is no surprise that Victoria Whitelaw’s reputation entirely precedes the supreme talent of both herself and her divine group of creatives.

FlowersAlexander Ross9 October 2020topheader

4 Minutes with Melbourne’s Freshest Floral Designer: Bloom Boy

He is Melbourne’s freshest floral designer, so it’s no wonder why Ross Jenkins AKA Bloom Boy is becoming one of this city’s most sought after wedding and event florists.

FlowersAlexander Ross21 January 2020supplier feature, bloom boy

Flowers Vasette: Providing bespoke floral styling

Seeing the unexpected beauty in all natures gifts to create pieces with style and sophistication, Flowers Vasette have been providing bespoke floral styling to discerning clientele since 1989. From concept to realisation, the team are passionate about bringing your floral vision to life.

FlowersAlexander Ross13 September 2019wedding flowers, flower trends, Flowers

What's happening with wedding flowers?

Gone are the days of the perfectly rounded bouquet of blush roses, floral styling has developed as a fine art of its own, with an influx of incredibly talented florist to make your wedding styling dreams come to life.

Bloom Boys world of florals

"There is a generalisation in our culture that flowers are for females, especially when it comes to weddings". This week BLOOM BOY lets us into his world of florals and we discover why he's quickly becoming one of the most sought-after names in town.

FlowersAlexander Ross18 April 2019Inspiration, Flowers, Suppliers

Mondo Floral Designs: Undeniably the greatest on the Sunshine Coast

She is undeniably the best wedding floral designer on the Sunshine Coast (if not the entirety of Queensland), and it's no surprise, considering Terrianne of Mondo Floral Designs has immersed herself in the world of flowers since the age of 17. Fast forward, and now Terrianne and her team at Mondo Floral Designs pride themselves on creating the most inspirational and visually impressive wedding floral designs right across the region.

All you need to know about wedding flowers for Spring 2018

With Spring just around the corner, the girls from Melbourne's Babylon Flowers give us their top 5 wedding flower trend predictions for the season ahead.

Prunella: Dinner & Master Classes In The Prunella Studio

They have been considered by Belle Magazine to be amongst the most innovative floral designers in Australia, and now the team of Prunella Studio are opening their doors for private events as well as special botanical and culinary master classes.

FlowersAlexander Ross5 May 2017Events